Image compression reduces the file size of an image by removing unnecessary data while maintaining acceptable visual quality. This is crucial for:

• Faster website loading - Smaller images load quicker, improving user experience
• Reduced bandwidth usage - Save on hosting costs and mobile data
• Better SEO rankings - Search engines favor fast-loading websites
• Storage optimization - Store more images with less space

Our tool uses advanced algorithms to maximize compression while preserving visual quality. The WEBP format typically offers the best compression ratios with good quality.